Why Do I Procrastinate

When it comes to time management, the number one thing that people ask me to solve is Procrastination.  But what exactly is procrastination? Quite simply:

Procrastination is choosing to do things that give us pleasure over the things that don’t.

Yes, it’s as simple as that.  We put off the things that are too hard, that are unclear or that we don’t value.  So let’s wind things back a little to the genesis: the “Why”.


Simon Sinek wrote a brilliant book called “Start With Why”.   I remember when I first read this book it blew my mind.  When you follow your purpose in life, everything falls into place.  It’s about understanding what sits behind that gut instinct. When you can tap into your purpose, when you have a clear reason for doing something, it’s obviously going to be more motivating to do it. Sinek actually shows how businesses can inspire their entire organisation into action or shift their marketing approach to inspire their customer’s to buy. It’s fascinating.

Read more: What I learnt from Simon Sinek


Let’s be honest here, do you really care? Is this task you are putting off have great value for you? Dr. John Demartini has mastered the art of discovering the hidden core values of his clients.  He’s worked with people frustrated by debilitating dysfunction in one form or another (such as depression, learning challenges, grief etc.).  Yet has been able to transform people’s lives, purely by harnessing the power of values.

Our values are like a compass, pulling us in a direction. For me, I value organisation, so I will seek to organize things before anything else.  For example, I’ll have an immaculately organised database before I actually pick up the phone to make a sales call.  Rest assured, if we value it, we’re going to be damn well good at it.  We love it, so we do it over and over and get good at it.  And we love it because we’re good at it.  Whatever comes easy to us, we’ll do.  The secret?  Find a way to link your highest value with the thing you don’t want to do.


But, oh dear, here comes the hard thing.  I’ll just do this easy fun thing I enjoy first. Is it confusing? Is it difficult? Are you unclear?  Sometimes we’ll put off things, because we’re not sure what we need to do, or what we need to do first.  If you can break a project down into clear actionable steps  that you can prioritize in a sensible order, the elephant is much easier to eat.

You can eat and elephant, one mouthful at a time. Once you have clarity, the project becomes easier.

 You can also read: Tips on How to Eliminate Procrastination

The Scoop

Right now, you can access some FREE online training. Yes, that’s right.  I am developing a comprehensive online training program on the “Fundamentals of Time Management“. So you can have access a sample of one of the modules, absolutely FREE.

You can try “Unlocking the Secrets of Productivity” for free and tell me what you think. To find out more Click here.

About the Author:

Barbara Clifford (The Time Tamer) is a time management & stress management enthusiast based in Alice Springs, Australia.  She has spent over 20 years working in time precious and stressful industries such as film, hospitality and marketing.  She has always had a burning passion for creating order and making sense of things.  She is sought after like a beacon in a sea of chaos to provide professional development in the business environment through workshop training, coaching, mentoring, online training programmes, webinars and as a guest speaker around Australia.  Her professional experience has included contracts with small business, Not For Profits, Aboriginal Organisations, Media, Marketing, Aged Care, Universities, Health Services and Cruise Ships. Follow Barbara on Twitter @barbclifford.