Like many people, I was concerned about my privacy and identity on Facebook. My husband, a very private person, did not feel comfortable with me sharing pictures of him and the children on Facebook if I was going to be “friends” with people I don’t know very well. Yet, I wanted to use Facebook for professional networks and to reach out to people on a personal level. I felt at the time the only solution would be to create 2 accounts. A professional profile and personal profile. WRONG!
ARE YOU A FACEBOOK GANGSTER?
If you have two accounts, did you know you are breaking Facebook’s rules?
In its terms and conditions, Facebook clearly states that it only wants you to create one account, so by having two, you are breaching the agreement. By rights, Facebook could close or suspend your accounts. Or if someone has a vendetta, they can report you.
THE GOLDEN CHILD & THE NEGLECTED ONE
It takes real skill to be able to juggle two accounts. How do you come up with enough content for both? Do you have the energy or time to be logging on and off both accounts, especially if you have important news you want to share on both? Something’s going to give, one of those babies is going to get neglected. Which one is it going to be? Your personal identity or your professional one? It’s hard enough finding work/life balance in the real world let alone on Facebook.
IT’S ALL ABOUT ME, ME, ME!
Facebook can be a wonderful tool for professional relationships. It provides the perfect platform to:
- build rapport
- gain trust
- share knowledge
- be authentic
- demonstrate your expertise
- strengthen connections
When you have two accounts,are you really being sincere? Clearly there are already two sides to you.
People tend to use their professional account to self-promote, to plug their business yet don’t use it to its full potential by engaging with others. The power is in connecting, commenting, discussing and sharing.
WHO IS A TRUE FRIEND?
There are going to be situations when you develop friendships with people you are associated to professionally. If they’re already “friends” with your professional profile, you are then faced with the situation of saying “I have another identity”. It demonstrates that you are hiding a part of yourself from the real world. Yet, without restrictions or controls on your Facebook account, you invite people into the entire arena of your personal world. There’s not grey areas, simply in or out, black or white. Facebook has dynamic methods for you to be able to control what people see. Additionally, there are settings within Facebook that allow you to monitor tagging and posts on your timeline before they go public.
ARE YOU ONLY DEFINED BY TWO SUBJECTS?
All good businesses have sophisticated databases made up of many groups. The business will communicate with a group based on their interest yet exclude people who don’t need to know certain things. Some people will belong to more than one group. Facebook has the capacity to provide the same level of sophistication.
So why would you restrict yourself to just two modes of communication? Why would you watch only two channels of television when you have 20 to choose from? Facebook gives you a sophisticated method to define, monitor and control who can see what posts you put out. So if need be, you can restrict your posts to a very specific group or market.