Have you ever heard the term ‘Digital Coach’? A Digital Coach is not someone that’s taking the space or replacing a business coach and it’s not someone who’s taking over your digital needs. A Digital Coach helps you navigate all the digital space. Some digital coaches are experts in particular areas. They’re going to know certain programs or techniques really well, much like a life coach or business coach or a fitness coach.
It amazes me that our personal phone is millions of times more powerful than the computer used to send man to the moon in the 60s, and we have this in our pocket. Our phone has now become a fundamental digital tool. It’s no surprise that there are so many things that we can use digital technology to do within our business.
There is an Increased Need for Digital Coaches.
We are seeing the increased need for Digital Coaches in the professional environment because of the increase of digital tools replacing some of the physical tools that we once used. For example, programmes like Evernote are replacing note taking. We now use accounting programs that are based in the cloud like Xero, MYOB, QuickBooks and WaveApps. (WaveApps is my personal favourite because it’s free). We’re also using emailing platforms like MailChimp and Active Campaign to help us to automate and mail out to our client base.
There are so many tools out there that you may or may not have heard of and there are constantly new ones coming onto the market that people testing and exploring. All the new develops and digital initiatives are moving so quickly. Just think how quickly Facebook and YouTube came into our world. Now it dominates the way that we communicate, connect and sell things within our business.
What does a Digital Coach Do?
A digital coach, it’s not just limited to things like social media. There is so much more that we are using now that is digital. A digital coach may well have experience or a background in Accounting, Customer Management, Administration or as Personal or Executive Assistant. So they may be able to advise on your bookkeeping or how to manage emails in Outlook and Gmail.
Typically, as small business owners, we often feel new technology is beyond our reach, reserved for the big guys like Hewlett Packard or Coca Cola, with their massive budget. However, digital resource is becoming increasingly more available, accessible and affordable, many resources now becoming free, with high-end cost reserved for those that can afford it for the bells and whistles the smaller business does not need.
Additionally, the benefit is not just in the affordability but also in the time saved by using these tools (leading onto additional cost saving).